Training is enhanced by using social media platforms. Learning is greatly expanded when we are able to learn collaboratively with and from one another. Social platforms can allow for learning and methods of training that are more flexible in terms of time and location. Interactive modules can also provide more effective training. Some of the platforms used for social learning include Facebook, YouTube, Google Hangouts and Pinterest. The following is an example of how a trainer may use Facebook.
Facebook is an excellent social learning platform due to the sheer number of participants. On Facebook, a company or organization can create their own page with detailed information about their group (Driver, 2018). The option to make the page private or public can be chosen based on intend use and preference. The Community Page allows for links, comments, photos and videos to be posted by members. There is an option to post Events, such as company parties or trainings. There are many opportunities for discussion as many people can comment on each post, as well as options to limit who can post and an option to have it approved by a designated individual before it appears on the page (Gotter, 2018). Private messages can also be sent between two individuals. Facebook Live is another useful feature, which allows for a live video feed of a training or event to be broadcast. A trainer might choose to hold a live feed training and thus have the ability to reach individuals that may not be able to attend a traditional meeting. This could include employees at other locations, such as in another city or overseas. Overall, Facebook is a user-friendly platform that allows for a great deal of flexibility. It enhances the social aspect of interaction within a group while providing enough accessible technology for specific training events.
Does the role of a trainer change as a company uses social media platforms as a form of training? Yes and no. While certain opportunities and modes may be made available through these platforms, it is still necessary for companies to have dedicated individuals to head these initiatives. Rather than seeing these platforms as a replacement for traditional methods, companies can view them as enhancing these methods and providing greater quality and flexibility in the long-term.
Driver, S. Facebook for Business: Everything You Need to Know. (2018). Business News Daily. Retrieved from https://www.businessnewsdaily.com/7761-facebook-business-guide.html
Gotter, A. Everything You Need to Know About Facebook Groups (2018 Update). Adpresso. Retrieved from https://adespresso.com/blog/facebook-groups-everything-you-need-know/